Duck Sauce - Pro Tier Design
In 2022, this client made their mark on the industry with the original Duck Sauce packaging design that we created for them. The design garnered immense praise, leading them to expand their product line to include a full "sauce packet series," featuring flavors like Soy Sauce, Sweet and Sour, Yum Yum Sauce, and Sriracha Sauce. The series stood out for its unique sauce packet-shaped bags and comic-style character mascots created for each flavor. This strong brand recognition allowed the client to expand the series into other products like animations and additional marketing assets.
As our clients grow and evolve, so should their branding. Over the past couple of years, this series has undergone several stylistic changes. This time, the client has opted for a more rugged design, incorporating dripping sauce, scratches, grit, and graffiti elements.
FINAL PRODUCT
The final bag design maintained the custom sauce packet shape with the oozing and dripping sauce, consistent with the previous versions of this line. This unique shape not only captures attention but also reinforces the brand recognition established in earlier renditions. This format allowed the customer to expand upon the rest of the sauce series, creating new characters and environments that focused on the graffiti rugged style of the new duck sauce.
If you have any questions about this part of the process or creating your own design, book a consultation below!