This client has a series of donut-themed products, which have featured a variety of design styles in the previous renditions. For this project, we were challenged to find a fresh approach to revamp the series. They envisioned the donuts as lively and playful cartoon characters, interacting in different ways with the surrounding design.

We started with the hand-drawn 'Jelly' lettering that drips onto the pastry-style 'Donutz' text as the focal point of the project. Surrounding the text, we placed cartoon donut characters engaging in various unique actions like relaxing on a podium of donuts or hanging off of the client’s logo. Finishing it off with the color, a cheerful mix of yellow and purple donuts adorned with multicolored sprinkles, contrasting the black background to really draw your attention to the joyous essence of the product.