Tasked with creating a promotional video for a new custom shaped bag launch, we transformed the bag assets into a captivating and interactive experience that immerses the viewer within the world of the bag design.

In this format, viewers witness the character illustration come to life in a way that was never possible before animation. The design is humanized by walking around, approaching the pinball machine, and playing a game.

Every flipper, bumper, and ramp showcase the intricate details of the design while maintaining the essence of a fully operational game. 

The pinnacle of the project is the bag shooting out of the machine, spinning around, and drawing attention to the new product to spark excitement and anticipation.

The final layer of immersion is the Standard Tier audio composition, which perfectly complementing the visual experience with game like sound bites that give the project an enjoyable and entertaining feel.