Sugar Rush - Alina Tier
This project was a collaboration by the entire team, including planning, storyboarding, client pitches, intricate character and environment modeling, fluid motion generation, and synchronized custom audio effects.
In line with the Alina package, this animation features two custom characters: the mad scientist and the delivery driver, and three unique environments: the lab, the production, and the outdoor park scene.
The focus of this project was to generate excitement around a new product launch, showcasing a cohesive series of new Slushie-themed custom shape bag designs. This immersive animated experience captures the essence of the product line and engages users on social media worldwide.
CHARACTER MODELING
Modeling the mad scientist character for this animation was a fun challenge for the team. Unlike many of our other projects, the character wasn’t included in the original bag design, and we did not have visual references or descriptions to reference. Through experimentation and creative vision, we carefully curated his unique look.
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