The client provided a very specific vision with an emphasis on realism for the raspberries and donuts. 

The goal was to translate the cartoon-style illustrative elements on the bag design into a 3D space. While we enjoy working on cartoon-style animations, this request posed an fun challenge, pushing our team to explore new textures, lighting scenarios and modeling techniques to deliver a cartoon realistic style.

The realistic representations of donuts, candy, icing, and liquid effects give the viewer clues about what the product might be. When the final bag is revealed, the storyline comes full circle.

Standard audio added a finishing touch to further engage and immerse viewers into the world of this bag experience.

The first donut test is pictured below. Notice the custom-texture and unique look.